UPMC Health Plan // Brand Campaign
Sometimes you need a plan. Actually, you always need a plan. Plans equal preparation, success, peace of mind. And so when UPMC Health Plan approached Chemistry about creating a brand campaign we did what we usually do: we listened. And the more we listened the more we came to understand that our client has significant plans - literally and figuratively - for keeping their members healthy. Plans that offer everything from health coaches and a health care concierge to access to some of the top-ranked care in the country. And so the "Here's the Plan" campaign was born, and carried its message across television, magazine, out of home, and digital. In just one year, UPMC Health Plan added more than 50,000 members. That's a big number. But hey, it was always part of the plan.