New York Philharmonic // Collateral & Print
The oldest symphony orchestra in the country is the New York Philharmonic, founded back in 1842. Today, Chemistry works with the world-renowned orchestra in a number of capacities. Prior to the start of every season, the agency partners with the marketing and programming departments to create a series of brochures segmented by target audience, and designed to sell season subscriptions. Once the season is underway, Chemistry creates postcards, print ads, posters, digital banner ads, and mailers to generate single ticket sales to concerts and special events throughout the year.